Rolex Hellas expects a further increase in sales for 2022 in terms of its activity in our country, based on the samples resulting from the tourist traffic. The company that sells the Rolex and Tudor brands in Greece is betting a lot this year on the course of tourism, which in 2021 brought about 70% of the revenue of 2019, while for 2022 the forecast speaks of an increase of 15% in relation to with pre-pandemic levels. Already in 2021, the turnover of Rolex Hellas was increased by 13.5 million euros compared to 2019. In 2021 its sales reached 74.9 million euros, from 59.49 million euros in 2020 and 61.43 million euros . euros in 2019. In terms of pre-tax results, they were 9.6 million euros in 2021, compared to 7.2 million euros in 2020 and 9.24 million euros in 2019. In fact, the specific financial figures were achieved despite the fact that the company in Greece closed the two retail stores it maintains, which initially started to operate only by appointment on April 5, 2021 and essentially the full release of their operation came from May 14 and then with the start of tourist traffic . It is noted that best Canada Rolex replica watches’ share in the Greek market exceeded 50% during 2021.
For this year, the course of the business will be determined by the availability of high quality Rolex fake watches models, any restrictions related to the pandemic, the impact on the cost of purchases as well as the tourist traffic of the year.
Investment haven a luxury watch
The company’s watches, especially luxury replica Rolex watches, are an investment haven for many of their buyers, apart from the allure provided by the globally established brand to acquire one of its models. At the same time, however, buying a watch from this particular company continues to be extremely difficult, as both its two stores on Valaoritou and Kolokotroni streets in the center of Athens, as well as its partners’ stores, do not have stocks available. Mainly because and for the longest period of each month, models used exclusively for exhibition purposes appear in the showcases and showcases of these stores. However, market executives with knowledge of the matter report that the excessive demand for the company’s products is so intense that it is currently impossible to meet it, as after the return of retail trade to normal rates, both the Greek consumer public and the foreign visitors eagerly seek a watch with the characteristic crown on the top of the dial. However, as the same sources point out, Rolex’s production remains unchanged and the availability of its 1:1 Rolex copy watches has been stable in recent years, with the exception of the shutdown of its facilities during the first year of the pandemic. Worldwide, according to the Swiss company, approximately one million watches are produced annually, which come from its four production facilities in Switzerland and are available in all the countries where the company is present.
Used ones with correction tendencies remain more expensive than new ones
At the same time, the prices of the brand’s watches that are sold second-hand have gradually begun to decline, although they are significantly higher by at least 50% compared to the purchase of a new one, according to a businessman active in this sector. The pre-owned market has recently been based on the explosive demand for luxury watches and Rolex replica watches wholesale online in particular, with the result that this demand has brought strong appreciations to second-hand watches, following the rules of supply and demand in a free economy. Since the beginning of the pandemic and, especially, in the last twelve months, the resale prices, mainly in the special-collectible but also in the conventional Swiss made Rolex super clone watches series, have continued to increase. Now the wave of price increases seems to have gradually begun to recede both in the more expensive models and in the more economical, steel ones. Rolex is not the only brand to see a price correction in the secondary market, however, with models such as the Audemars Piguet Royal Oak and the Patek Philippe Nautilus. The price correction in the last period may even reach 20%.
Currently according to the international watch selling platform, chrono24, pre-owned cheap fake Rolex Submariner watches with date display, 2019 model accompanied by documents of authenticity is valued at 14,990 euros. Accordingly, a second-hand Rolex Milgauss of 2020, also with accompanying documents of authenticity, is sold at 13,890 euros.
The Subdial50 index, which tracks global market prices for the 50 most traded luxury watches, has fallen about 6% over the past 30 days. China replica Rolex Daytona 116500LN watches with a black dial has lost 10% of its value in a month, although it is still up 19% in price over the past 12 months. The blue-dial Patek Philippe Nautilus 5711, which retails for around €144,310 on the site – has seen a price drop of around 12% in 30 days after a 44% rally over the past 12 months.